We estimate activity growth using the macro data that is projected for each economy for our energy outlook. This contains data on GDP and population. Generally the method is to use gdp-per-capita and sometimes popualtion and gdp, and then run a few regressions using that to find the best fit based on what previous activity growth data we have for all economies. This keeps the model parsimonious and allows it to consider the fact that as people get richer they tend to travel more.
However, being based on past activity trends, the line of best fit based on previous activity growth and projected macro data generally results in a constant positive trend for all but the most negative population and gdp growth rates. This being so, we do a few things to adapt the projection of activity growth to the specific circumstances of each economy:
I find it useful to keep in mind the general groups of economies that we have. This helps with trying to work out what activity growth might suit certain economies. I've been using these groups:
Of course there's a wide range of growth rates within those groups. You can see how I've also used these in the analytical pieces section.